Tech giant Apple is reportedly in talks with OpenAI, a leading artificial intelligence (AI) research lab, to bolster its AI offerings on iPhones according to a Bloomberg report citing multiple sources.

The discussions reportedly center on integrating OpenAI’s generative AI technology, which can create realistic text, code, and even images, into Apple’s iOS operating system. This could potentially lead to a range of new features for iPhone users, though the specific applications haven’t been disclosed.

Apple has historically been cautious about adopting cutting-edge AI features, prioritizing user privacy and security. However, this reported courtship with OpenAI suggests Apple might be looking to accelerate its AI development, potentially to keep pace with competitors like Google.

It’s important to note that Apple is also reportedly considering Google as a potential partner for its cloud computing needs, which could also play a role in its AI ambitions. With both tech titans in the mix, the landscape of AI development for iPhones could become quite interesting in the coming months.