Every corporate software provider is attempting to enhance the platform’s Artificial intelligence and workflow automation capabilities. Having been on this journey for some time, ServiceNow is developing increasingly sophisticated models. The data it gathers from interactions on its platform.
According to Philip Kirk, SVP of corporate business development, some of the transition to AI comes from growing internally. Some through acquisitions, and some through extensive partnerships. However, he claims that regardless of the source, everything is done to strengthen the platform.
Currently, deciding whether to create, buy, or partner is like playing three-dimensional chess. “We try to differentiate ourselves from our world-class enterprise automation platform by prioritizing decisions. That are in the long-term best interest of our customers,” Kirk told TechCrunch. “I think that’s the biggest thing that we try to prioritize.”
Every company’s AI strategy should include going beyond building, according to Lara Greden, an analyst at IDC who covers ServiceNow. Greden told TechCrunch that “acquisition and strategic partnerships are an essential element of corporate strategy in the AI era.”
Similar to earlier significant technological innovation waves, startups with a laser-like concentration. On the technology itself are leading the way in generative AI breakthrough capabilities. In keeping with our aspirations of being a pioneer in accelerating value from generative AI. ServiceNow’s acquisition strategy has been appropriate.
ServiceNow’s most recent releases, called Washington DC, have expanded on that. According to Jeremy Barnes. VP of AI products at ServiceNow, who joined the firm when it purchased his prior one, Element AI. At the end of 2020, the company has adopted generative AI in a way that makes sense given the data that the platform monitors and gathers. This entails offering the capabilities that clients want to use generative AI in customer service settings without having to develop it themselves.
Generative AI for Streamlining Workflows
“Therefore, if you look at what’s coming up in the Washington release. We provide all kinds of features that people who want to develop AI projects would not have been able to pull together proof of concept, or companies would not have really gone out and built. So us building it in the platform for them just makes total sense,” the speaker stated.
According to Keith Kirkpatrick, an analyst at the Futurum Group. ServiceNow is making it simpler for individuals with some subject expertise to create clever workflows without. The need to hire a developer or workflow specialist.
“ServiceNow has concentrated on incorporating generative AI to enhance workflows as a whole, rather than just specific activities or procedures. For them, this is a crucial point of differentiation since it enables the intelligent automation of multi-step procedures that previously needed a lot of work and application switching to finish, according to Kirkpatrick.
This edition also places a lot of emphasis on virtual or AI agents, which makes sense considering ServiceNow’s capacity to assist with task completion and customer inquiries. In addition, ServiceNow collaborates with partners where it makes sense and goes beyond their purview in order to develop AI capabilities for its clients. Greden stated
“It’s critical that the company concentrates on the conversational aspects of Virtual Agent since well-executed conversational generative AI has substantial return on investment potential for end users. But doing it correctly is not simple,” the speaker stated. Because platform suppliers can handle the data science required to ensure that the technology functions properly, they are favored as strategic partners by enterprises in the AI era. Additionally, they are crucial in advising clients on best practices for data governance and control.
All ServiceNow clients can begin using the Washington release on Wednesday.
