LinkedIn is quietly testing a new revenue stream targeted towards small and medium-sized businesses (SMBs). The platform is introducing a subscription service called “Premium Company Page“. This subscription aims to enhance a company’s online presence and attract customers by offering a variety of features, with the key highlight being **AI-powered content creation**.
For a monthly fee, which is reported to start at $99, SMBs can leverage the AI to generate engaging content specifically for their company page. This can significantly ease the burden of creating fresh and informative content for businesses that might lack dedicated content creation resources.
The Premium Company Page subscription goes beyond AI-generated content. It also equips admins with tools to grow their follower base. These functionalities can provide valuable insights into who visits the company page, allowing for targeted engagement strategies. Additionally, features like “call to action” buttons and prominent displays of contact information can help convert page visitors into potential customers.
LinkedIn’s move into AI-assisted content creation and advanced page management tools signifies a strategic approach to cater to SMBs. By simplifying content creation and offering growth-oriented features, LinkedIn positions itself as a one-stop shop for businesses looking to strengthen their online presence within the professional networking space.
While the subscription service is currently in the testing phase, it has the potential to become a game-changer for SMBs on LinkedIn. The ability to generate high-quality content consistently and leverage effective audience engagement tools can significantly boost a company’s brand awareness and lead-generation efforts.
However, it’s important to note that AI-generated content might require human oversight and editing to ensure it aligns perfectly with the brand voice and resonates with the target audience. Nevertheless, this new offering from LinkedIn presents an exciting opportunity for SMBs to streamline their content creation process and elevate their presence on the world’s largest professional networking platform.
