In the race to dominate Generative Artificial Intelligence (Gen-AI), Apple has taken a significant stride. The tech giant has acquired DarwinAI, a Canadian AI startup. This acquisition aims to enhance Apple’s AI prowess for upcoming products and services.

According to a Bloomberg report, sources reveal Apple purchased the business earlier this year. Consequently, dozens of DarwinAI’s employees have joined Apple’s AI division. Alexander Wong, a key AI researcher, now serves as a director at Apple.

Apple’s primary objective is to leverage DarwinAI’s expertise in deploying AI directly on devices. This approach avoids reliance on cloud-based solutions, a strategy divergent from rivals. Additionally, Apple focuses on integrating AI into manufacturing and supply chain operations.

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The report states, “DarwinAI developed AI for visually inspecting components during manufacturing.” Moreover, it highlights DarwinAI’s “core technology for making AI systems smaller and faster.” This aligns with Apple’s goal of device-based AI implementation.

In contrast, Google and Microsoft have AI models operable on cloud platforms and devices. Google integrated AI into the Pixel 8 Pro and Samsung Galaxy S24. Microsoft progressively introduces Copilot capabilities in Windows 11.

Notably, Apple plans to unveil numerous AI-powered services and products at WWDC in June. These may include enhanced Siri, AI in Messages and Apple Music, and new iPhone features. CEO Tim Cook hinted at significant Gen-AI advancements during earnings calls.

Undoubtedly, this acquisition bolsters Apple’s Gen-AI capabilities for iOS 18 and beyond. It positions the company to compete formidably with Google and Microsoft in the AI race. The integration of DarwinAI’s expertise could revolutionize Apple’s device experiences.