SoftBank’s ambitious founder, Masayoshi Son, is once again setting his sights high, reportedly seeking a staggering $100 billion to fund a brand new venture focused on artificial intelligence (AI) chip development. This move comes after SoftBank, a major investor in tech startups, spun off its chip design company Arm last year.

Codenamed “Izanagi,” the new venture aims to directly compete with industry giants like Nvidia in the burgeoning AI chip market. SoftBank sees a significant opportunity in developing chips specifically designed for the unique processing demands of AI tasks, like machine learning and deep learning. These chips, according to the vision, would offer superior performance and efficiency compared to general-purpose processors currently used in many AI applications.

This isn’t Son’s first foray into the world of AI. SoftBank has previously made significant investments in AI companies like Boston Dynamics and SenseTime, demonstrating its belief in the technology’s transformative potential. However, the scale and ambition of the current undertaking set it apart.

Securing $100 billion in funding would be a monumental task, even for a company like SoftBank with its deep pockets. Reports suggest Son is targeting institutional investors in the Middle East, who have previously backed some of his other ventures.

Several challenges lie ahead for Izanagi. The AI chip market is already fiercely competitive, with established players like Nvidia and Intel holding significant market share. Additionally, developing cutting-edge chip technology is a time-consuming and expensive endeavor, requiring expertise and talent that can be difficult to acquire.

Despite the challenges, the potential rewards are substantial. If Izanagi succeeds in developing powerful and efficient AI chips, it could carve out a significant space in the rapidly growing market. This, in turn, could fuel further advancements in AI and unlock new possibilities across various industries.

However, as with any ambitious venture, there are risks associated with Izanagi. The large investment required creates significant pressure for success, and any delays or setbacks could have severe financial consequences. The competitive landscape also poses a constant threat, with established players likely to fiercely defend their market share.

Ultimately, the success of Izanagi hinges on its ability to execute its vision effectively. If Son can assemble a talented team, navigate the competitive landscape, and deliver on the promised chip performance, it could become a major player in the AI chip market. However, the road ahead is filled with uncertainties, and only time will tell if Izanagi will live up to its ambitious goals.

It’s important to remember that this is just a reported plan, and SoftBank has not officially confirmed the details or the $100 billion figure. Nevertheless, the potential impact of such a venture makes it a significant development worth keeping an eye on as it unfolds.