Infosys, a global leader in digital services and consulting, has announced the launch of Infosys Aster™, a comprehensive suite designed to transform marketing through the power of generative AI (Gen AI). This marks a significant step forward for Infosys in empowering businesses to deliver exceptional brand experiences, enhance marketing efficiency, and ultimately accelerate business growth.
Aster boasts a powerful combination of AI-amplified marketing services, solutions, and platforms. It leverages the capabilities of Infosys Topaz™, the company’s AI framework, to provide a real-time, integrated view across customers, brands, and channels. This holistic approach empowers businesses to make data-driven decisions and personalize marketing strategies for maximum impact.
Infosys Aster encompasses a wide range of capabilities, including creative services, experience design, digital commerce, marketing technology (MarTech) orchestration, performance marketing, and marketing operations. By harnessing these functionalities, businesses can expect to see significant improvements, with Infosys citing examples of a 50% increase in repeat buyers, a 30% reduction in marketing operation costs, and a 40% boost in sales.
A key strength of Aster is its foundation on responsible AI principles. This ensures that the Gen AI capabilities are leveraged ethically and transparently, focusing on amplifying human creativity and marketing expertise rather than replacing it.
Infosys has also established a robust ecosystem around Aster. This includes over 400 pre-built marketing assets and partnerships with more than 50 industry leaders. This collaborative approach ensures that Aster stays at the forefront of marketing innovation and delivers the best possible outcomes for businesses.
The launch of Infosys Aster signifies a new era for marketing driven by the power of AI. Businesses looking to personalize customer experiences, optimize marketing efforts, and achieve sustainable growth will find Aster to be a valuable asset in their marketing arsenal.
