The Impact of Generative Artificial Intelligence on Jobs in the Entertainment Industry” presents a concerning image for some industry members. Report based on a survey of 300 leaders from six entertainment industries, including C-suite executives, senior executives, and mid-level managers, the report reveals that 75% of respondents believe Generative AI (GenAI) tools and models have already contributed to the elimination, reduction, or consolidation of jobs in their business divisions.
GenAI, also known as large language models or AI content generators, can create diverse content formats like images, text, and music without explicit programming. It uses machine learning to understand and replicate patterns from existing data, raising concerns about its potential to automate tasks currently performed by humans.
The report identifies Sound Designers, Music Editors, Audio Technicians, and Songwriters as some of the roles most likely to be impacted by GenAI in the next three years. Over 55% of survey participants anticipate significant job losses in these areas, citing the ability of GenAI to generate sound effects, compose music, and write lyrics as potential threats.
These concerns aren’t entirely unfounded. In July 2023, shortly after the launch of ChatGPT, the Writers Guild of America (WGA) and the Hollywood actors’ union – Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) declared a strike. Their primary concern was how advancements in AI might affect job roles and security, with claims that companies were using writers’ content to train GenAI programs and create digital actors.
However, the report also acknowledges the potential for GenAI to create new job opportunities. Some respondents envision roles like “GenAI curators” and “ethical AI specialists” emerging, focusing on selecting, managing, and ensuring the responsible use of these powerful tools. Additionally, GenAI could assist human professionals in their creative endeavors, potentially enhancing efficiency and productivity.
Ultimately, the report emphasizes the need for a nuanced approach to GenAI in the entertainment industry. While job losses are a valid concern, proactive measures like skills development, upskilling programs, and exploring new opportunities created by this technology are crucial for navigating this transition. Open communication and collaboration between industry stakeholders, including workers, unions, and technology developers, will be essential in shaping a future where GenAI serves as a tool for creative expression rather than a threat to livelihoods.
Remember, this is just a summary of the key points from the report. It’s important to access the full report or explore other sources for a more comprehensive understanding of the complex issues surrounding GenAI and its impact on the entertainment industry.
