TikTok is taking a step forward in identifying AI-generated content (AIGC). The popular social media platform will now label videos and images created using AI, specifically targeting content uploaded from external sources like OpenAI.

This initiative comes amid growing concerns about the potential misuse of AI-generated content, often referred to as deepfakes. These hyperrealistic creations can be used to manipulate videos or create misleading narratives. By labeling such content, TikTok aims to empower users to make informed decisions about the information they consume.

Previously, TikTok encouraged creators to disclose the use of AI in their content, especially when dealing with realistic effects. However, this policy relied on self-reporting, which wasn’t always reliable. The new system utilizes automated detection tools to identify AI-generated content uploaded from external platforms.

This detection goes beyond just flagging uploads. TikTok is implementing “Content Credentials” technology developed by the Coalition for Content Provenance and Authenticity. This acts as a digital watermark, allowing users to trace the origin and creation process of the AI-generated content, even after it’s downloaded from the platform.

Experts concerned about the spread of misinformation online have praised the move. Increased transparency allows users to be more critical of the content they encounter and reduces the potential for deepfakes to be used for malicious purposes.

However, some creators have expressed concerns that the labeling system might be overly broad, potentially impacting content that uses legitimate AI effects for creative purposes. TikTok acknowledges these concerns and emphasizes its commitment to striking a balance between transparency and fostering artistic expression.

Overall, TikTok’s decision to label AI-generated content represents a significant step towards promoting responsible use of AI technology on social media platforms. As AI tools become more sophisticated, such measures will become increasingly important in ensuring a healthy and trustworthy online environment.