Meta and LG are joining forces to develop a new mixed-reality headset, aiming to compete with the recently launched Apple Vision Pro. This collaborative effort, expected to see a launch in 2025, signifies a major step for both companies as they strive to gain a foothold in the burgeoning mixed reality market.
Meta, the social media giant known for its virtual reality (VR) headset Meta Quest, has been vocal about its ambitions in the mixed reality space, which blends the physical and virtual worlds. LG, on the other hand, brings its expertise in display technology and hardware manufacturing to the table.
While specific details about the upcoming headset remain under wraps, reports suggest it will be a successor to Meta’s existing Quest Pro headset and potentially carry the name “Meta Quest Pro 2.” It’s expected to be more powerful and expensive than its predecessor, possibly incorporating LG’s webOS user interface instead of Meta’s current Quest UI.
This collaboration comes as competition in the mixed reality market heats up. Apple’s recent launch of the Vision Pro, priced at a hefty $3,500, has set a high bar for the industry. Meta and LG’s offering is expected to be priced lower, potentially around $2,000, aiming to offer a more accessible option for consumers and professionals.
The success of this joint venture will hinge on several factors, including the technical specifications and functionalities of the final product, the user experience it delivers, and its ability to compete effectively in terms of price and features with existing and upcoming offerings from other players.
Whether Meta and LG’s collaboration can successfully challenge Apple’s dominance in the mixed reality space remains to be seen. However, this partnership undoubtedly signifies a significant step forward, marking an exciting development for the future of the industry as it strives to redefine how we interact with and experience the digital world.
