Square Enix will employ AI and other cutting-edge technologies in an “aggressive” manner, according to the company president.

Square Enix will employ AI and other cutting-edge technologies

In order to support a renewed focus on implementing blockchain, Web3, cloud, and artificial intelligence (AI) technologies by 2024, multimedia entertainment company Square Enix is working to optimize company resource allocation and modify its organizational structure.

In a blog post titled “A New Year’s Letter from the President,” Square Enix president Takashi Kiryu announced the ongoing changes.

“The three main investment areas that we had previously identified are the cloud, artificial intelligence, and blockchain entertainment/Web 3.0.” Our overall mission and objectives for these three fields were reformulated last year. To assist with these efforts, we are now working to optimize the way that resources are allocated and to change our organizational structure.”

Kiryu also stated that Square Enix plans to be “aggressive in applying AI and other cutting-edge technologies” to its content development and publishing functions.

The company’s president also hinted that the company would embrace generative AI technologies. Kiryu, citing ChatGPT specifically, stated that AI had progressed beyond the realm of academic debate.

“In my opinion, generative AI has the power to fundamentally alter not just the processes by which humans create things, but also the processes themselves—including programming.”

Square Enix is perhaps best known for its video game franchise Final Fantasy. It’s also a major developer and publisher, with titles that combine blockchain and Web 3 technologies with traditional video games.

In December 2023, Square Enix launched a nonfungible token-based project called “Symbiogenesis.” This new IP, according to the company, is an interactive art experience involving collectibles and storytelling.