ChatGPT developer OpenAI is backing a California bill that would require tech companies to label AI-generated content, which can range from harmless memes to deepfakes designed to spread misinformation about political candidates.

The bill, called AB 3211, has so far received less attention than another California state artificial intelligence (AI) bill, SB 1047, which requires AI developers to conduct safety testing on some of their own models.

OpenAI’s support for the bill is a significant step forward in the ongoing efforts to regulate the development and use of artificial intelligence. The company has long recognized the potential risks associated with the misuse of AI and has been actively working to mitigate them. By backing this legislation, OpenAI is demonstrating its commitment to responsible AI development and its belief in the importance of transparency and accountability in the digital age.

While some critics argue that watermarking technology may not be entirely effective in preventing the creation and dissemination of deepfakes, proponents of the bill maintain that it is a crucial step in the right direction. They believe that by making it easier to identify synthetic content, the bill will help to reduce the spread of misinformation and disinformation online.

As the debate over AI regulation continues, OpenAI’s endorsement of the California bill is a clear signal that the company is taking a proactive approach to addressing the challenges posed by artificial intelligence. By supporting measures that promote transparency and accountability, OpenAI is helping to shape a future where AI is used for good.

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