MediaTek is poised to enter the race for AI-powered Windows PCs, planning to launch its own chips by late 2025 according to a recent report. This move follows Qualcomm’s introduction of the Snapdragon X series for Windows laptops earlier this year, marking the beginning of an AI PC revolution.
These MediaTek chips are specifically designed for AI applications, likely integrating a dedicated neural processing unit (NPU) for on-device AI tasks. Their announcement follows MediaTek’s showcase at Computex 2024, where their flagship mobile chip, the Dimensity 9300+, demonstrated performance rivaling current Copilot+ PC chips from Qualcomm.
The report indicates that MediaTek will leverage pre-designed elements from ARM to expedite development. This strategy aims to bring their AI chips to market faster, potentially undercutting the current Qualcomm offerings. Microsoft’s Azure cloud platform is also expected to play a role, providing the necessary resources for training and evaluating the AI models within these MediaTek chips.
This collaboration between MediaTek and Microsoft signifies a potential turning point for the Windows PC market. The introduction of more AI-focused processors could lead to a wider variety of AI-powered features on laptops, enhancing user experience in areas like image recognition, speech recognition, and natural language processing.
Looking ahead, the competition between MediaTek and Qualcomm in the Windows PC space is likely to heat up. This could benefit consumers by driving innovation and potentially lowering prices for AI-powered laptops. However, the long-term impact on the market and the specific functionalities of these AI chips remain to be seen.
