McDonald’s is teaming up with Doodles, a popular NFT brand, to launch a holiday-themed campaign that blends physical and digital experiences. Starting November 18th, 100 million McCafé holiday cups across the United States will feature Doodles’ signature artwork.
Customers who purchase a McCafé beverage through the McDonald’s app will receive a code redeemable for a digital pack of collectible McDonald’s x Doodles branded items within Doodles Stoodio, an online consumer platform. These digital collectibles include access to animated content on Doodles’ Stoodio platform, character accessories, and digital wearables for Doodles avatars.
The collaboration also extends beyond the digital realm, with a limited-edition collection of co-branded merchandise that combines McDonald’s iconic characters with Doodles’ art style. Additionally, the campaign features a new song inspired by internet culture and viral “GM” memes, created by rising artist Marley Bleau and produced by Pharrell Williams, who serves as Doodles’ chief brand officer.
This partnership showcases how brands are increasingly integrating digital collectibles into their marketing strategies, even as the NFT market cools down. By offering both physical and digital collectibles, McDonald’s and Doodles aim to engage a wider audience and create a unique holiday experience.
