
World Liberty Financial, a decentralized finance platform backed by the Trump family, has completed the initial sale of its tokens at 1.5 cents each. Due to “massive demand,” they are now releasing more tokens at a significantly higher price of 5 cents, representing a 230% markup.
“The platform initially aimed to sell 20% of its 100 billion total tokens,” World Liberty Financial said in a Jan. 20 X post. “However, they have now added 5% for sale, hoping to raise an extra $250 million.”
The initial sale, which faced some initial sluggishness due to restrictions on US retail investors, raised $300 million.
We’ve completed our mission and sold 20% of our token supply! Due to massive demand and overwhelming interest, we’ve decided to open up an additional block of 5% of token supply. Please be patient while our team works to relaunch the sale. We’ll share updates here as soon as…
— WLFI (@worldlibertyfi) January 20, 2025
Justin Sun, a prominent figure in the crypto space and already the project’s largest investor with a $30 million investment, has further increased his stake by an additional $45 million, bringing his total investment to $75 million.
We @trondao are continuing to increase our investment in World Liberty Financial, with an additional $45 million, bringing the total investment to $75 million. @worldlibertyfi @EricTrump @DonaldJTrumpJr @realDonaldTrump
— H.E. Justin Sun 🍌 (@justinsuntron) January 20, 2025
The public token sale was initially available only to US-accredited investors and non-US citizens. The WLFI token, which has restrictions on selling or transferring, will be used for governance within the project’s upcoming decentralized crypto trading platform, granting holders voting rights on community proposals.

