
Shemaroo Entertainment has joined forces with GMetri, a no-code metaverse XR platform, to bring Bollywood’s magic to life in a whole new way. This collaboration paves the way for the development of artificial intelligence (AI) powered games based on popular Bollywood movie franchises, specifically designed for the JioDive XR headset.
India: @ShemarooEnt Partners With @GMetriXR to Launch AI-Powered Gaming in ShemarooVerse https://t.co/osdYd6Jyi6
— Telecom TALK (@TelecomTalk) July 4, 2024
ShemarooVerse, Shemaroo’s metaverse platform launched in October 2023, takes center stage in this initiative. By leveraging GMetri’s AI platform, FruitSalad.ai, creators will be able to craft interactive games that seamlessly blend storytelling and gameplay, offering an immersive experience for Bollywood fans.
The use of AI in these games is particularly intriguing. It opens doors for innovative experiences that can potentially adapt and evolve based on user interaction. This could translate to personalized storylines, dynamic challenges, or even AI-powered characters that react and respond to players’ choices.

