
Bitwise Asset Management CEO Hunter Horsley has suggested that a potential XRP exchange-traded fund (ETF) could attract massive investor attention, thanks to the token’s strong global following and active community.
Speaking with CoinDesk, Horsley highlighted that while many ETFs fail due to a lack of investor enthusiasm, XRP’s dedicated base makes it a unique candidate. “There’s incredible passion and excitement around XRP that you don’t see with most other digital assets,” he noted.
Traditional Finance Could Drive XRP ETF Growth
Horsley emphasized that an XRP ETF would not just attract retail crypto traders but also institutional capital. He pointed out that over $100 trillion remains locked within traditional financial markets — and ETFs often serve as the link between that capital and emerging digital assets.
“If investors gain a regulated way to access XRP exposure, it could become a highly attractive and in-demand investment product,” Horsley added.
Market Volatility Expected to Continue
On the broader crypto landscape, Horsley mentioned that Bitcoin’s volatility is gradually declining as investors converge on how to value it. However, he believes that XRP, Ethereum, and Solana will likely remain volatile for the next 12 to 18 months, as investors continue to form clear views about their long-term value.
Institutional Access Could Bring Stability
He explained that many investors are still learning about the fundamentals of major altcoins. “People are occupied with multiple factors — AI, global economics, or personal priorities — so a shared understanding of these assets will take time,” Horsley said.
Nevertheless, he expects that as institutional exposure increases through ETFs and other investment vehicles, the market will gradually reach a stronger consensus on valuations, potentially leading to more stable trading conditions in the future.

