HP unveiled plans to integrate artificial intelligence across all its products at its annual Amplify conference in Las Vegas. The tech giant aims to gain an edge over rivals and adapt to hybrid work trends through AI capabilities.
Beginning this summer, HP will infuse AI into personal computers and printers. CEO Enrique Lores told partners from 95 countries that AI offers personalized experiences boosting employee productivity and collaboration flexibility.
Notably, HP’s next-gen AI PCs will run large language models locally rather than cloud-based. Lores cited speed and cost advantages, explaining “running it on the device” expedites creative workflows like image/video generation.
Running large language models on-device ensures faster performance and lower expenses compared to cloud AI models requiring massive server infrastructure. HP already sells AI-capable PCs like the Spectre x360 but now aims for AI integration at the foundational level with CPU, GPU, and neural processors.
Also Read:
PC makers including HP anticipate AI driving consumer and business computer sales after the pandemic-fueled boom. While shipments declined in 2022 amid economic pressures, experts predict generative AI enhancing productivity could reignite demand.
AI has powered PC features for years, but generative AI producing conversational responses represents an emerging shift. New Intel/Qualcomm chips and Microsoft’s Windows Copilot prioritize native generative AI.
At Amplify, HP signaled to channel partners that AI presents major growth opportunities. It launched an AI certification program with Nvidia courses and introduced AI/data science focus areas under “Amplify Growth Plays” along with simplified partner tiers.
Incorporating generative AI could reinvigorate the personal computer market by offering enhanced capabilities unmatched by current models. However, developing robust on-device AI necessitates significant hardware innovation from companies like HP.
