Amazon is experimenting with a new way to generate revenue from its AI-powered chatbot, Rufus. The company is now testing ads within the chatbot’s responses, marking a significant departure from its previous approach of keeping the chatbot ad-free.
Rufus, which was launched earlier this year, is designed to provide users with helpful information and complete tasks. The chatbot’s responses are generated using Amazon’s large language model (LLM), which allows it to understand and respond to a wide range of queries.
While the exact nature of the ads being tested remains unclear, it is likely that they will be integrated into the chatbot’s responses in a subtle and non-disruptive manner. For example, Amazon could include product recommendations or sponsored links within the chatbot’s answers to certain questions.
The move to introduce ads into Rufus comes as Amazon seeks to monetize its AI investments. The company has been investing heavily in AI research and development in recent years, and it is now looking for ways to generate revenue from its AI-powered products and services.
Some users may be concerned about the introduction of ads into Rufus. However, Amazon has emphasized that it will take steps to ensure that the ads are relevant and non-intrusive. The company has also said that it will continue to monitor user feedback to ensure that the chatbot’s ad experience is positive.
It remains to be seen how users will react to the introduction of ads into Rufus. If the ads are well-integrated and do not negatively impact the chatbot’s user experience, it could be a successful way for Amazon to generate revenue from its AI-powered product.
